My Photo


  • Clicky Web Analytics

Your email address:

Powered by FeedBlitz

« Taking the Fast-Boat to China - Using Analytics to Improve ePerformance in China | Main | A/B vs. MVT – are we asking the right question? »


As usual, great blog. It just seems that we've got to get past the notion of visits and sessions. Those entities only exist for the convenience of measurement tools--consumers don't consciously think of a "visit" to a site, and they certainly don't think, "well, it's been 30 minutes of inactivity so if I click now it will be entirely different activity from just a little while ago."

Marketers and Analysts have got to address customers in terms of their goals. I know it's difficult, but until Marketers demand it the tool vendors won't change paradigms. Customers don't visit, they shop. And if your customers' shopping crosses time and technology, you had better market to them that way.

Other than that, everything's great :)


The comments to this entry are closed.