I just did a quick count of my posts from 2014 and it came to (surprise!)….52. So I (or I plus analytics club members Kelly and Jim) averaged exactly 1 post a week. Of course, that’s assuming I don’t finish this post till after the New Year. Most years past I’ve tried to write a year-end summary that called out the posts I really liked – the ones I think worth seeking out. I know it’s expecting a lot to read all or even most of these posts during the year. Who has the time? But this year I’ve decided to try something a little bit different. I’m going to reduce each post to a single (Tweetable) line suitable for cocktail party conversation at the next big Conference. After all, isn't that what we really read for?
Originally I was going to do all 52 minus the ones that were just announcements (of X Change or Webinars – that sort of thing), but then I figured who would want to see the worst post of the year? And how would I choose that? So here, from liked it to loved it, from least to beast, from pretty cool to totally rule…are my top 25 posts from 2014 in Tweetable form!
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My Top 25 Posts from 2014 |
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25 |
Most businesses and people struggle mightily figuring out what to personalize. |
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24 |
Want to go from an okay to a great survey program? Move from stills to cinema. |
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23 |
The jump to personalization is the most important (and challenging) leap in digital |
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22 |
It's not all about the wins. Why scoreboard is a poor measure for testing programs. |
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21 |
The decision about what to personalize turns out to be...highly personal |
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20 |
Barriers to Personalization: Technology? Check. Understanding? Check. Method? Check. |
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19 |
Make the connection: Business Model to Personalization Strategy to Analytics method |
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18 |
Analytics is the fuel for going from good to great in optimization and testing |
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17 |
Paid-Owned-Earned = Stupid-Waste-Money |
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16 |
Amateurs talk strategy. Professionals talk logistics. Be an analytics professional. |
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15 |
We know that analytics is for continuous improvement. But "continuous" is damn hard |
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14 |
The Creative Brief: under-developed, anemic and critical to effective analytics |
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13 |
Analytics Club - Building a Testing Process by Kelly Wortham |
5 steps to analytics driven Testing: Segment. Segment. Survey. Ideate. Prioritize. |
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12 |
The more you've spent on attribution, the worse your answers likely are |
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11 |
Analytics Club - Keys to Optimization and Testing by Gary Angel |
If content production is a barrier to testing, shoot your agency (and your testers) |
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10 |
Having a list of tests to run is NOT the same thing as having a plan |
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9 |
Co-Dependency as a KPI. Get off your butt and optimize your CRO… |
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8 |
Strategies for Personalization - Delivering an Extra Unexpected Treat |
Amazon is not the be-all-and-end-all of Personalization. Just one flavor du jour |
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7 |
It's time to shotgun marry digital analytics and testing in your organization |
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6 |
Analytics Club - Getting Started on Personalization by Jim Hazen |
Fancy real-time decisioning is NOT a prereq. for digital personalization |
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5 |
There are a million paths to success. None of them are golden |
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4 |
In a 6 dimensional marketing-verse. Paid-Owned-Earned are not 3 of the dimensions. |
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3 |
Our job is to democratize knowledge not data |
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2 |
9 of 10 reports...Not read. 9 of 10 read? Not used. 9 of 10 used? Misinterpreted |
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1 |
Attribution: When you focus on handing out credit, you miss measuring performance |
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It wasn’t easy picking and choosing and my rank ordering beyond the top 3 or 4 was just this side of random, but it makes for a nice full tree and I hope you have some time to enjoy before the New Year begins in earnest…
Happy New Year!
Dear Gary,
Happy New Year to you too!
I must have ready all of your posts in 2014, most of them more than once, they are worth their virtual weight in gold.
Please don't stop blogging.
Posted by: Chico Pacheco | January 14, 2015 at 07:00 AM