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« Engineering Customer Experiences – Broadening the Perspective of Digital Analytics | Main | Understanding Consumer Choice »


This is one of the most important pieces I have seen in a long time. It is exactly where analytics needs to go in order to not suffocate under heaps of trivial reporting.

You obviously have developed a way to extract per-visitor site behavior that's keyed to the surveys, and most of your analysis uses a real statistics tool. I hope you will talk about that a little at some point.

Thank you for inflating, not just pushing, the envelope.

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