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« Analyst vs. Implementer - Redux | Main | Building a Customer Data Model for the Digital Channel: Two-Tiered Segmentation »


Hi Gary,

Very interesting post and very practical too - that's rare. Most posts on that topics are often very vague.

I am especially interested in that topic - merging WA & Customer data - as it is a process I am working on. While it certainly requires a lot of investments and work, I really believe it is the way to go to gain true customer insights. Especially in a multi-channel world.

I hope to share my own experience on that once I got there - as you did.



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