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« Segmentation in Financial Services: A Webtrends Whitepaper | Main | Creating Semphonic's Two-Tiered Segmentation: A Financial Services Example »


Visit intent is difficult to find out, I mean how can you judge someone's visit intent base on data? Sometimes even the visitor himself don't really know why he landed on a page, or his intent changes as he browse the site. how would your segmentation work from a practical standpoint?

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