My Photo

Clicky

  • Clicky Web Analytics

Your email address:


Powered by FeedBlitz

« How Web Analytics Works | Main | The Roots of Database Marketing »

Comments

Great post Gary. I've seen these same things before, where a statistician takes two or three months to do an amazing in-depth analysis based on the visitor-level data, and comes out with findings that are either obvious (a lot of people see the homepage ...) or that we could have answered in a few minutes with an advanced segmentation tool.

I think what it comes down to, and what your approach identifies, is that you can't go off in a silo and conduct statistical analysis of web data without understanding the data, the site, or what it's telling you (and expect to generate anything interesting.) Statistical knowledge PLUS business knowledge is so crucial, and if you have both, you can use statistical methodologies for great things with web data.

I think that the underlying theme here is still get the right metrics for the right pages, call it what you will.

For instance, a Router page. If that page is a product index, is it good or bad to drive people to product pages. If the index is designed so well they don't need to see a specific product page (Convincer) then one could actually see Router success events going down - and have it be a good thing.

Know your site, define your goals and KPIs, and then measure, test, improve. And keep kicking the tires on new ideas and approaches to measurement to see what happens! Great post.

I think that the underlying theme here is still get the right metrics for the right pages, call it what you will.

For instance, a Router page. If that page is a product index, is it good or bad to drive people to product pages. If the index is designed so well they dont need to see a specific product page (Convincer) then one could actually see Router success events going down - and have it be a good thing.

Know your site, define your goals and KPIs, and then measure, test, improve. And keep kicking the tires on new ideas and approaches to measurement to see what happens! Great post.
+1

The comments to this entry are closed.