My Photo


  • Clicky Web Analytics

Your email address:

Powered by FeedBlitz

« Predictive Analytics – Getting a Leg-up on Where Analytics is Headed | Main | Getting it Right: Over and Over »


Re self-selection:

Just heard of an internal client study (no links or sources were provided) that showed people who read product reviews were already more likely to buy than those who did not read reviews - hence some or most of the "lift" in conversion attirbuted to product reviews may be as a result of the pre-disposition to buy of people who read reviews.

Agreed on the VOC comment, much of this area suffers from "who cried loudest" bias and not any scientific sampling of populations. Suggest people set a threshold, e.g. "unless at least 10 customers say it's a problem, it's not a problem *with us*". Not to say you don't solve the customer's problem, but at same time don' go looking to change policy / procedure to address complaints below threshold.

The comments to this entry are closed.