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« eMetrics Redux: A Few Thoughts from the Conference | Main | Warehousing Web Analytics Data - Interest Profiling »

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This aggregation problem is the primary reason I was excited to see a product like WebTrends Score and similar arrive. The idea of being able to construct an "event", which could be a series of actions on the site, creates a foundation for aggregation that could be actionable for outside systems, not to mention cutting the data down to managable size.

Jim,

I agree. Products like Score are particularly useful for solving the problem of supporting "action" systems - one of the big four problems I mentioned. Using a product like Score, you're effectively aggregating a set of behaviors into a single column per visitor row - and using multiple scores you can capture a great deal of truly interesting behavior at the visitor level.

It's probably true to say that a fair number of the aggregation strategies I'll be talking about are similar to what you might do if you're lucky enough to be using Score!

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