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« Warehousing Web Analytics Data - Interest Profiling | Main | Semphonic.Com »


I've always thought technical trading models were a great way to explain how to create, understand and take advantage of behavioral analysis. The Future Intent to Purchase Score (FIPS) model we used at HSN was essentially a "Bollinger Bands" type of model with a rate of change component.

Never though of applying same to web analytics ETL though - makes a ton of sense, Gary. Great stuff!

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