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« Debating the Role for Google Analytics in the Enterprise | Main | I Comment – Therefore I AM…Satisfied/UnSatisified/Already Engaged (pick one) »


Hi Gary,

I pretty much agree with you about the larger relative weight of determining value versus engagement. In my mind, it has obviously more predictive quality than engagement (for what we mean by "engagement" from the current variety of attempts for a definition).

Could you develop a little more on your assertion that random samples of comment-readers vs non comment-readers in an attitudinal analysis has no predictive value? I don't see why not.

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