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« Survey Data and Web Behavioral Segmentation | Main | Enterprise Issues: X Change Interview with AIG’s Ron Pinsky »


Wow! Gary, Thank You. Somehow, my comments and thoughts look even better when framed by you at Semphonic.

Well ... I am an optimist - and maybe I'm off about how long it'll take for the CMO to evolve into a Web Analyst - or have one by their side - but I believe the evolution to that is inevitable, eventually as measurement becomes more and more important.

Perhaps the only way to really ensure you can measure anything is to bake in measurement at the very beginning, at the conception of a campaign - any campaign - and I'll be talking a lot about that in my Huddle next month.

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