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« More on that Darn Engagement Metric | Main | All the World's a Stage - Act II »


Incredibly insightful post! And it shows in a very effective way why the tool itself is only 10% of the solution, and why the analysts job is to uncover the 90% of context (to paraphrase Avinash's post about the 10/90 rule). Analysis is a skill and an art in itself, the KPI's provided by the WA solution are the elements of context, but not the whole context in itself.

What a fantastic post. Analytics continues to be a cross between the layers of an onion (which must be peeled back to uncover the 'core' or 'why'); and layers of cake and icing (that must be devoured to be truly enjoyed).

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