I’m planning to re-visit my last post on virtuous cycles with a more detailed look at the digital analytics methodologies that we use to drive those cycles. Not every analytics technique is consistently repeatable or will pay dividends when run in a cycle, so I think it’s worthwhile to take a deeper dive into what does work – at least when it comes to digital. But early spring (at least here in San Francisco) is a busy time in the digital analytics world and there’s a few Conference’s and events coming up that I wanted to call-out first.
I’ve got two speaking gigs this year and the one I’d particularly like to plug is around big data. It’s placed in the Social Media track, but this isn’t really a Social Media specific presentation – it’s a careful look at what big data is and why it actually does mean something.
The most common reaction I hear these days when “big data” is mentioned is “I hate that term.” I get it. But there’s more to big data than hype and even among enterprises that have invested heavily in big data technology, there’s no real appreciation for what actually drives big data problems. This presentation is very similar to what I did late last year at IBM’s IOD – and I think it’s compelling stuff. The presentation walks through the fundamental changes in analytic method that are driven by detail-level analysis. The examples are clear, easily understood, and provide real insight into the analytic challenges that drive big data. If you’re thinking about or involved in big data technology and analytics, this will be worth attending. Promise. It’s on Wednesday afternoon – the 19th.
Of course, Greg Dowling is once again managing the whole mobile track at eMetrics and there are some great looking sessions there as well. I’m particularly looking forward to Mobile Marketing Analytics at NBCUniversal with Blandon Casenave and Effective Mobile App Analyticswith Andy Ma;both come from X Change veterans who are consistently driving fascinating work.
Even before eMetrics, you can get a digital analytics fix with a webinar from our own Phil Kemelor. Phil’s co-hosting (with Lisa Welchman) a free webinar on one of his main focus areas – digital governance. Lisa is great too – and if you are interested in the Center of Excellence topics I’ve been posting on recently, this should be meat and potatoes for you. Click here to register.
After eMetrics, of course, comes the Adobe Summit. I’ll be there as usual, and, as with eMetrics, if you’re attending and would like to meet just let me know. I sometimes feel like my Adobe Summit experiences are pretty limited to meetings since so many of our clients are there, but I am hoping this year to take in a little content. One of these years I’ll get my skiing up to a level where I’m not too embarrassed to take to the slopes on the last day. This isn’t that year.
Looking forward to seeing everybody!