Matthias Bettag and Michael Feiner have been friends and colleagues for years now. Both were instrumental in planning and putting together the European versions of X Change and both have been huge fans of the all-conversational format for years. With the acquisition last April (in another day or two I have to say last year!) by EY, we became part of the America’s region so an X Change Europe was no longer in the cards. Fortunately, Matthias and Michael have gotten together and are collaborating on the Digital Analytics Hub – an all-conversation, peer-to-peer Conference slated for June 2nd-4th in 2014.
They’ve put together a great slate of topics and some great people to host discussions. I’m planning not only on attending but on hosting two discussions. The first will be “Understanding Customers: Analytics as a Window into Customers” and will cover everything from segmentation to Voice of Customer research to Social Media to Journey Mapping. We’ll look at how data provides a scalable view into customer decision-making and choice and consider different techniques for understanding customers and their decision-making. I’m hoping that the conversation will delve into when different methods are most appropriate, and what techniques for each method work well.
I’m also hosting a conversation around “Statistical Analysis of Customer Journey Data”. Here I hope to talk through the uses/abuses and techniques around analysis of journey data. One of my big themes this past year has been to explicate how the integration of Sequence, Time, and Pattern analysis drive big data and change traditional analysis paradigms. I hope to get a good conversation going around what techniques actually work to explicate and classify customer journeys where all three of those factors are in play.
There are some fantastic people hosting: David Williams, Tom Betts, Ole Balhman, Alex Emberey, Alexandra Paun, and Jacques Warren to name just a few. Some of the best, must enjoyable and most interesting analytics conversations I’ve ever had were with these folks.
The Conference is set in Matthias’ hometown of Berlin – a city with a distinct and wonderful vibe. It’s an amazingly cosmopolitan city, but still completely Germanic. A great combination indeed.
I’m looking forward to it and if you’re based in the EU, I hope you’ll give Data Analytics Hub a shot and join me there come June.