Of all the conferences I attend it’s surely no surprise that my favorite by far is X Change. X Change kicks off tomorrow (!) with Think Tank Training. So in addition to writing my blog and trying to fly into the OC (difficult because of fog at SFO), I’ll be spending today reviewing my class presentations. Of course, I’ll probably keep a loose eye on the Niners-Seahawks game this evening. That should be a heckuva a game and could turn out to be more than a little distracting. It also looks like I may to fill in on one Huddle (it happens - every year we get one or two work or medical emergencies), so I’ll also be trying to prepare an outline for that. Just another manic Sunday. Still, part of the beauty of X Change is that, except for brief introductions and the Q&A at the close, I don’t really have to speak. It’s just conversation and I’m always ready for that!
But X Change is really just the beginning. The following week I‘ll be in Las Vegas at Impact13, the IMA’s fall conference. I’m going to be trying out a new presentation there called “Analytics: Unlocking the Key to Excellence”. I think it’s a pretty strong presentation. It’s a kind of Point of View on the keys to doing digital analytics well and captures a lot of my current interests and thinking. I’ve used small portions of it in some early-stage sales calls, so it’s not totally new to me. But standing up and presenting is always a different cup of tea and I've never put the material together in quite this way.
The week after that it’s time for eMetrics Boston of course. I’ll be reprising my presentation from San Francisco on Advanced Enterprise Dashboarding using Simulation and Social Media. It’s a pretty advanced presentation with a lot of stuff that’s boundary pushing. I’ll also be on a panel there covering the future of digital analytics. Since my guesses about the future are as (in)accurate as everyone else’s, that should be a breeze.
Shortly after that I’ll be in Philadelphia for another DAA
Symposium being put together by Chris Johannessen. I’ll be expanding my eMetrics
presentation into a more detailed look at embedding models in reporting and
dashboarding along with some reflections on the use of regression vs.
simulation. (Update - Paul Legutko is going to be filling in for me on this since it turned out to be on my daughter's birthday. My bad!)
After that I have a short respite till IBM’s Information On Demand Conference where I’ll be trying out another brand new presentation – this one I just finished drafting – it’s a careful walkthrough of what big data means, why it’s important to understand, and what the implications are for decisions around technology, analytics roadmap, and business case. I’m rather proud of it because I think it lays out a complex topic with considerable clarity and (I hope) force. We’ll see how it goes.
I’m certainly keeping EY’s presentation review folks busy!
If you’re thinking about going to any of these conferences I hope I’ve given you another reason to attend and, if you are going, please do look me up. Even better, let me know and we’ll setup a real time to chat. Client and sales conversations often get piled up around Conference travel so I’m not always around for the lunches and receptions and parties. But it doesn’t mean I wouldn’t love to talk.
When we completed the EY acquisition, one of my stated goals was not to disappear from the community. I know that does happen and from the inside it’s easy to see why. It’s flat out hard to keep up! But as I look at my fall conference schedule and recent blogging, I think it’s been one goal I’ve successfully met. I’m very happy with some of my recent blogs, particularly this one on measuring the actual value of digital touches, this one on nudges, and this most recent one on analytics and customer experience design. And not only will this be my busiest Conference season ever, but I’ll be delivering three brand new presentations on truly cutting edge stuff.
Looking forward to being out there!