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« Persona-Based Segmentation | Main | Building Teams for Digital Big Data, Buy vs. Build in Tag Management, and Social Media Measurement and CRM »

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Great insight Gary! Weaning folks off reports can be very productive, pushing the focus on answers, not information. It is not appropriate in all cases, as some folks like to watch information over time and use their brainware analysis tools to better understand the ebbs and flow of their environment - much like looking at hourly state temperature readings gives you a sense of what is normal. You point about alarm fatigue is a right on. I've seen folks sitting by a monitoring console that is full of red alarm boxes, assuring me that they understand what is really wrong. Hierarchical alerts are especially troublesome! Thanks again for this great post on a topic seldom mentioned.

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