My Photo


  • Clicky Web Analytics

Your email address:

Powered by FeedBlitz

« The Limits of Machine Analysis | Main | The Evolving Role of Opinion Research »



Great piece. It is important for any analyst to remember the age of social platforms, and the diverse landscape for user generated content. One thought I have shared with my team members has related to the idea that noise is often created around the volume of product sold, and the discounts that apply. Coupons, free offers, etc, plague the ProActiv market as you referenced, where as you are unlikely to type coupon for Ford 500 into Google and get many results. I read through the WCAI study and "Insights for Practitioners" but it seemed to lack this thought process.

As you mentioned though, I think its best that practitioners continue to apply tested measurement and optimization strategies to an emerging segment such as social. If we can optimize conversions or attract engaged visitors through social channels, we are doing something right.


This is excellent thought. I believe social media will change the world of online marketing that we are looking today. What changes we can see in the near future is the topic for the internet marketer to discuss on. The things like Tracking, Monitoring social media campaign will have a more look to find out the what exactly people think via various social media networks facebook, twitter and google+ etc.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)