I’m going to start working on a series about use-case analysis and techniques for visitor segmentation, but before I do that, I wanted to mention one more event that I’d love to meet people at. I’m going to be hosting an Omniture API discussion group here in SF on Tuesday afternoon, December 15th. The group will be meeting at the Omniture offices downtown – the original Offermatica digs.
If you’re a Genesis user, then under the new Genesis pricing scheme you’ve got pretty good access to the API (something you may not even be aware of). It’s a tool I’d like to see a lot more of our clients use and there’s no better way to tackle development than to talk with other developers. We’ve done some work with the API and I’m hoping to meet others who have done work or would like to. Frankly, it would be great for me – I’d love to have people to share experiences with and exchange ideas.
It should be an informal get-together – more of a meet and chat than anything else – but I’ll be giving a short presentation on some of the API work we’ve done and Omniture will be providing food and drinks. I don’t expect a crowd, but I’m hoping we get some real developers out to talk (not eat) turkey! Check out the details here.
I also wanted to re-mention the webinar I’ll be doing this week with Scott Wilder. We’ve got pretty good registration for that – but I’m excited about it and never hurts to have more. December is a great month to spend some time thinking about projects for next year, and measuring social media ROI and tackling the Omniture API are two tasks on the bleeding (and therefore still fun) edge! Check it out.