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« Concepts of Velocity in Web Analytics | Main | Wait – It’s not quite August »

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Interesting post, this might work well if put in use to track ppc advertising based on competitor offline activity. Bid on competitors offline campaign keywords and see how long the offline campaign has an impact in the search engines....I wonder if its longer than the campaign itself....

Gary,

Just reread this great post.
Coincidently, I came across an interesting graduate project today that is very much related to your concept of velocity (particularly for media sites).

You may want to check it out here:
http://www.binaryspark.com/current/

And here:
http://www.binaryspark.com/current/Zoe_Fraade-Blanar-Current.pdf

Let me know your thoughts.

Michael Feiner

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