I was going to blog on the Omniture API Token system this week (and I did write a draft) but I decided it would make more sense to give Omniture’s Chris Wareham a chance to answer my questions before I bothered to post them. I figured that would spare you having to read my questions and then Omniture’s answers as a comment since I could just consolidate them into a (I hope informative) post.
But that means I have to wait for answers, and I can hardly expect them on a Sunday afternoon. So instead I’ll just mention a blog by CableOrganizer’s Paul Holstein that I read with particular interest. Paul is an unusually interesting thinker –his perspectives are always his own – never just the standard “off-the-shelf” ideas enjoying a moment of currency.
In his post, Paul dismantles the idea that single-minded pursuit of goals is necessarily a good business strategy and his argument echoes ones I have made many times concerning the undesirability of treating individual KPIs as immediately actionable. That may not be too surprising since many of my ideas on the subject crystallized and grew out of a conversation with Paul.
The world is not a simple place and when we try to make it so, we tend to trivialize it.
I doubt that Paul or I will ever write a pithy, self-help business book (well, I’ll probably never write ANYTHING pithy). But the world should not regret the lack.
The blog is well worth reading – check it out!
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