Last week was a sort of "Perfect Storm" for me as I flitted about the country speaking. I do a modest amount of speaking, but once or twice a month is about my norm. So having four different presentations in four days back-to-back was quite an experience.
The fact that every one of these presentations was fundamentally different made it more challenging but also more interesting. I get bored giving the same presentation over and over.
I wanted to quickly mention a couple of those presentations and if people are interested in getting the actual Powerpoint presentations, let me know. You’ll end up on the Semphonic mailing list, but I think they are worth it!
I kicked off the week with a presentation based on my current ongoing series on Form Abandonment. If you’d like a nice Powerpoint summary of the information I’ve been going through on the blog, this would be it.
On Tuesday, I spoke on how to organize the SEM Function. This presentation includes thoughts on the organizational and vendor capabilities required to do good PPC and SEO. This is a topic that’s gotten me in trouble more than once (Agencies seem to hate this) but I think it’s pretty interesting stuff.
Wednesday I was in DC and presented on advanced management reporting. This presentation sums up a lot of our current thinking on reporting. The opening section discusses our overall philosophy of reporting and some of the myths around doing web analytics reporting. This is controversial stuff and I think it’s better heard than read off bullet points. But the presentation also includes stuff on Analytic Reporting, focusing on getting the right numbers and getting them right, and placing reports into a good conceptual framework. To me, this was the most interesting presentation I did and I really enjoyed doing and talking about this one.
Finally, on Thursday I was back in San Jose at SMX (beautifully run, by the way) talking about Web Analytics Tool Evaluation and SEM Analytics. This presentation is really just a distillation of the White Paper I wrote on Tool Evaluation a while back that is on our web site. In truth, I thought the Panel discussion there was more interesting than my presentation - tool evaluation just isn't that interesting unless you happen to be buying a tool. But there’s some new stuff on good SEM reports and capabilities and if you’re looking for an easily digestible version of the Tool Evaluation White Paper or are just interested in some thoughts on web analytics SEM capabilities this one would be nice to have.
If you’re interested, just drop me a line to let me know which one you’d like and I’ll send it out!