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« Form Abandonment – The Analysis of Key Web Site Funnels | Main | A Funny Thing Happened on the Way to the Form »

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Hi Gary,

Very insightful posts. Considering the multi-factor situation you mentioned (traffic quality variations, frictions spots, etc.), what would you recommend as an optimization approach? Doesn't form optimizatition lend itself better to multivariate testing, which offers quite solid test control management, or is the low-tech trial/error process good enough?

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