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« Measuring Engagement without Excuses | Main | Falling Behind »


Multivariate testing and optimization should take place outside web analytics. what's more important is that optimization leverages crm, approval and other data rather than traditional WA data. Only in this manner can we optimize throughout the customer lifecycle. what i'm saying is, as a customer of memetrics and a user of their solution, it's more important for us to know that a particular ppc ad and landing pages converted people who were approved for a credit card, activated and used it than any type of integration into our omniture package. Only memetrics can feed this invaluable information back into our system and optimize for true conversion in our eyes.

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