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« Search Engine Marketing – Optimization Analysis | Main | Raindrops Keep Falling on my Head »


Very nice informative post on SEO.Thanks for sharing with us..

Great article, I agree with it. there is no good reason to stick with traffic as the optimization measure for ad copy. What’s more, if you do start measuring ad copy by conversions, you should go back and re-visit old ad copy that you discarded in prior optimizations. Look especially for solid traffic drivers that were marginally outperformed by hero versions and ended up being dropped or shown only rarely. There’s a pretty good chance that one or more of these old versions will test better than your current traffic hero once you factor in conversions. thanks for posting.


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