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To many web marketers is the name silo still an misunderstand set up in web promotion. Prepare information silos on your key topics with each silo's landing page supported with at least five sub-pages of information rich content. Because Search engines are research oriented, if you give them with information in a way that they can understand and read, they will be better able to determine what your site is about and will find it relevant for that many more queries. Be an expert in your field while using relevant content.

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