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« Advise and Consent | Main | If You Don't Know Where You Want to Go - Any Road Can Get You There »


If we were aware that it would take at least 6 months and $70k to get even a basic version of Omniture installed we would have never even begun in the first place. The problem with the likes of Omnniture and websidestory is they take months of technical time to implement and then becomes a constant battle to keep the tags up to date as you deploy new microsites and pages. We have moved to a solution that requires no complicated tagging and have finally allowed marketeers to control and believe in the metrics. implementation and the time to manage ongoing is the biggest cost to a business of installing these products and vital companies look for products that have a light foot print but rich reporting. We found several that blew away the competition.

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