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Listed below are links to weblogs that reference Organic Cannibalization - The Interaction between Paid and Organic Search Programs:

» Optimizing A Paid Search Campaign from Search Engine Land: News About Search Engines & Search Marketing
Pay-per-click (PPC) remains a leading online marketing strategy despite ever-increasing competition and rising click costs. Why? Paid search works extremely well when you’ve established an accurate estimate of your cost per acquisition (CPA) and retur... [Read More]


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